Basic Principles of graphic design: Proximity - Alignement - Repetition - Contrast

Proximity

Related items should be grouped together.

Likewise, items that are not related should not be close to each other. The process of grouping related information creates visual cues. Williams also suggests never having the same amount of white space between elements that aren't a part of a list.

Alignment

Everything on a page should be visually connected to something else on the page.

Nothing should be placed arbitrarily. When elements are aligned they are connected to each other, even if they are separated on the page.

Repetition
Repeat design elements throughout the entire piece.

The element can be a font style, graphic, line, icons, colors, the list is endless.

Contrast

If two items aren't the same, make them very different.

Contrast adds visual interest to your page. You can create visual interest by using color, size and weight or any other property of an element.

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